Growth Newsletter
Make Your Creative Do the Heavy Lifting
Apple’s iOS14 update crushed Meta ad targeting as we knew it. But smart marketers saw a new opportunity emerge. Meta’s AI doesn’t rely on perfect ...
Win in AI Search: What Actually Works Now
AI search isn’t coming — it’s already here, and it’s changing how people find you online. Traditional SEO put the emphasis on backlinks and domain ...
Has ChatGPT killed SEO?
Some of the biggest content brands have seen their SEO traffic drop by more than half since ChatGPT launched? That’s not just a trend — ...
Make Lead Magnets That Convert
Most websites convert just 2% of visitors. That leaves a huge opportunity if you’re ready to build something more compelling. A lead magnet is your ...
Should I pay for traffic?
“Why is web traffic like sex?” goes an old Growth Hacker joke: “Because only losers pay for it.” It’s a funny line — but let’s ...
Write better landing page headlines
Landing page headlines are make-or-break. They’re the first thing visitors see, and they decide whether people stay or leave. Here’s a simple test I swear ...